Mercola is very critical of drug company profits and proudly states: The article promoting his filters claimed that “water fluoridation is a public health scam and one of the most unnecessary and severely health-damaging practices we are exposed to today.” Nothing could be further from the truth. In 2020, began promising that his $250 “Fluoride Removal Full Spectrum Countertop Water Filters” would remove up to 99.9% of the fluoride ions from tap water. He has even found a way to profit from his opposition to fluoridation. Many of the articles he writes encourage readers to buy dietary supplements and other products that can be ordered from his companies. Mercola’s reach has been greatly boosted by repeated promotion on the “Dr. He has also given silly advice, such as minimizing exposure to electromagnetic fields by avoiding electric razors, microwaving of foods, watches with batteries. He has advised against eating many foods that the scientific community regards as healthful, such as bananas, oranges, red potatoes, white potatoes, all milk products, and almost all grains. , mammography, and the routine administration of vitamin K shots to the newborn claims that amalgam fillings are toxic and makes many unsubstantiated recommendations for dietary supplements. For example, he opposes immunization fluoridation. Many of Mercola’s articles make unsubstantiated claims and clash with those of leading medical and public health organizations. In September 2014, Mercola announced that he had closed the clinic “in order to devote his full time and attention to research, education and increasing public awareness.” Mercola’s Natural Health Center-for offbeat practices that included detoxification, chiropractic, Dispensary, Emotional Freedom Technique (EFT), Functional Medicine Program, homeopathy, Neuro-Structural Integration Technique (NST), Nutritional Typing Test, thermography, Total Body Modification (TBM), and Active Isolated Stretching. I did not see any mention of this on his Web site, and the site invited patients to come to his clinic-which was renamed Dr. However, his decision may have been influenced by a 3-year battle with the Illinois Department of Financial and Professional Regulation. In 2012, an article in Chicago Magazine reported that Mercola had stopped practicing medicine six years previously to focus on his Web site. In 2006, an article in Business Week concluded that he was “one of a fast-growing number of alternative-health practitioners who seek to capitalize on concerns about the conventional health care system-in his case relying on slick promotion, clever use of information, and scare tactics.” The article described how his promotions included (a) promises of “free’ to sell stuff (a) lots of “bonuses,” (c) reports of real news that link to marginally related products, and (d) exaggerated claims. In 2017, a former employee told The Ringer that most of the articles on his website were ghost written and reviewed by him. Two of his books hit the #2 sales rank on Amazon Books shortly after his newsletter plugged them for the first time. Much of his support has come from chiropractors who promote his newsletter from their Web sites. In 2004, Medical Economics reported that Mercola’s practice employed 50 people and that he employed 15 people to run his newsletter, including three editors. In 1999, Mercola announced that about one third of his new patients were autistic and that he had treated about 60 such children with secretin, a hormone he said “appeared to be a major breakthrough.” After it was well settled that secretin is ineffective against autism, Mercola’s Web site still said it would work if a child complied with his recommended diet strategies. Mercola and other staff members saw patients at his clinic, which was called the Optimal Wellness Center. It also publishes a steady stream of propaganda intended to persuade its visitors nit to trust mainstream healthcare viewpoints and consumer-protection agencies.įor many years, Dr. The site vigorously promotes and sells dietary supplements, many of which bear his name. Since 2012, Mercola has stated that his site has over 300,000 pages and is visited by “millions of people each day” and that his electronic newsletter has over one million subscribers. Joseph Mercola, D.O., who practiced for many years in Schaumburg, Illinois, now operates one of the Internet’s largest and most trafficked health information sites.
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